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Public speaking, Sales

Why Tonality Is Important in Sales, by Matthew Coppola

Just by the emphasis we give to one word in the following sentence can give people the complete different impression.

Example “I didn’t say he took my appointment”


I didn’t say he took my appointment       (Who said it then? Someone said it)

I didn’t say he took my appointment       (I definitely didn’t say it)

I didn’t say he took my appointment       (But I inferred it)

I didn’t say he took my appointment       (So he didn’t take it but someone did)

I didn’t say he took my appointment       (But he did something with it)

I didn’t say he took my appointment       (So it wasn’t your appointment)

I didn’t say he took my appointment       (He took something else then)


When we listen to pass on information the wrong impression can be taken. This depends on tone, inflection and emphasis applied. We will investigate how to communicate via email correctly.

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About Matthew Coppola - Employment Specialist

Matthew has over 6 years’ varied experience in the Employment Services and Training Industry. He has worked for Job Services Australia as a Recruitment Consultant and Disability Employment Services as a Disability Employment Services Consultant assisting local people with Mental Health disabilities in gaining sustainable and gainful employment and being part of that process right from initial registration through to post placement and on-going support. His background in the training sector has been as a Business Development Manager. Moving into employment services, He combined his marketing and business development experience to be effective in building loyal relationships with employers and other stakeholders critical to the success of his clients. Over the years he has developed extensive skills and techniques from reading numerous books and trialing different approaches in Resume & Cover Letter Writing, LinkedIn Profile Writing, Addressing Selection Criterias, Applying for Jobs online and Career Coaching. His industry experience is so vast and spread out and includes jobs in Mining, Construction, Administration, Health Care, Manufacturing, Retail, Security Services, CEO and Executive level and so many more industries. He has invaluable knowledge and understanding on what employers want and how to communicate effectively to them. He knows how to properly read a job advertisement and interpret what they really want and then address this in the cover letter. This has proved very successful and his testimonials will prove that. He is aware that applying for work shouldn't be rushed and that employers can tell if you are just sending out your resume for the sake of it. This applies to all employers and jobs whether they be in Melbourne or Perth or in the Pilbara region of Northern WA. Writing Selection Criteria's can also be very difficult for people because it is so time consuming and there may be so much you want to say but if you do go on then it will be far too long and may not be read thoroughly. The key to writing a good and effective Selection Criteria is to keep it to the point and give the employer just enough information that leave's them wanting to know more. For each criteria, you should have around 1 to 2 examples maximum proving that you have met the criteria in your past employment. Each criteria should have a paragraph with an introduction, body and conclusion. His academic background consists of a Bachelor of Commerce majoring in Economics at Curtin University of Western Australia and a Graduate Certificate in Career Education and Development at RMIT University.


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