Why should you research the employer before being interviewed?


Matthew Coppola is an Australian Careers Advisor, Employment Specialist and Resume Writing Expert. If you are interested in having him as a speaker or utilising any of his services, please contact him by clicking here.

Going for an interview is like going out on a date with someone.  Now both are similar for many reasons, but generally speaking, if you went out on a date with someone and it wasn’t a blind date, you would be more prepared and confident if you knew a bit about the person with whom you were about have dinner or a drink with.

That kind of research might entail conversations with friends among other things. What if your friends told you that she was no good, she would hurt you and she is untrustworthy. And this is from multiple sources including  Facebook page where you see her photos and posts with are in line with the reputation your friends gave her.

Armed with this information and research, how do you now feel about this date? Well not only would you be uncertain about her but you would be more prepared with what kind of questions you want to ask her and you would not let her pretty looks cloud any of your judgement! So research is key to being prepared and confident!

Same with having an interview with an employer.

It’s always best to find out everything you can about the companies you want to work for including: their product lines, competitors, prices, growth prospects, organisational structure, employment policies, key staff and overseas trends and developments which may affect local operations.

You can find this information in places like:

  • annual reports;
  • customer newsletters;
  • trade magazines;
  • product brochures and catalogues;
  • sales representatives.

The best way to approach this is speaking in person to someone who works there or knows someone who does. This is where your personal contact list will be important and this can be found through online sources like LinkedIn, a professional networking website where you can connect and message professionals in your industry.

———

Author: Matthew Coppola

Matthew Coppola – Employment Advisor

BComm(Econs), GradCert (CE&D)

Matthew Coppola has more than 6 years’ experience in the recruitment, staffing and training industries with a focus on employment services, specifically Job Services Australia and Disability Employment Services.  He has experience in business development, marketing, sales and training.

Author: Matthew Coppola - Career Coach, Employment Specialist and Professional CV Writer

Holding a graduate degree in Commerce, majoring in Economics at Curtin University, as well as a post graduate certificate in Career Education and Development at RMIT University, Matthew brings with him many years of experience working in the fields of business development, marketing, soft-skills training and employment services industry. He has gained significant exposure in working with employers in sourcing staff as well as assisting jobseekers in promoting and marketing themselves to employers and securing sustainable employment outcomes. He is currently working in Disability Employment Services where he assists clients with mental health disabilities in finding and keeping satisfying and gainful employment and helping them overcome and work around barriers to employment. He has helped many job seekers secure employment by training and coaching them in the art of being interviewed and giving the interviewer a positive and lasting impression. He knows how to sell and market a job seeker to an employer and he imparts this knowledge to his clients in helping them sell and market themselves in an interview. Matthew regularly writes new articles on a variety of employment related topics and posts these to his personal website blog matthewcoppola.com