From Sales Personnel, to Marketing Personnel, Human Resources Personnel, Management Personnel and Technical Personnel.
A Capability Statement is a key tool all can use to market your company.
What is a Capability Statement?
A Capability Statement is a company marketing tool that demonstrates your company or organisation’s core competencies, accreditations and associations, as well as major achievements, key skills and expertise, experience and products/services offered.
At Client Centric, we write Capability Statements that are specific, well structured, very presentable and which market your company towards a specific target market or type of audience. The purpose of the Capability Statement is to promote your company and highlight what you have to offer and why they should do business with you.
A Capability Statement is used to communicate to potential customers, key stakeholders, suppliers and future employees about your company, what it does and what makes it different, or unique. That is, it clearly outlines your company’s key selling points, or your point of difference.
The goal of our Capability Statements is to persuade others to conduct business with your company or organisation and to help differentiate you from the competition. It is a great tool that staff can use to strengthen your corporate brand and emphasis the point of different and value you bring and why it is important to the individual reading it. That is, how it can benefit them.
More to come soon!
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