Are you applying for a job that has a ‘Key Selection Criteria’, but don’t know where to start? By Matthew Coppola


Do you need to…

  • Respond to a key selection criteria?
  • Market and sell yourself for a job?
  • Re-write and prepare a cover letter?

As the job market becomes tighter and as the supply of labour outweighs the demand in certain industries, more and more employers are opting for potential candidates to address a selection criteria before they are even considered for an interview. A well written and correctly structured selection criteria letter is the key to getting an interview and ahead of other applicants who decide either not to apply for the job because the work and effort in writing it out is too difficult for them or if they do, they write ambiguous answers that are for too long and make for a boring reading. 

Key selection criteria are especially used in the public sector by Government agencies at all levels including Local, State and Federal Government. Candidates who write good responses to the criteria are usually the first ones to be considered. So therefore it is vital that you have professionally written responses.

Some typical Key Selection Criteria questions include:

  1. Responsible and professional attitude to work and life.
  2. Ability to prioritise work and manage time effectively.
  3. Strong verbal and written communication skills
  4. Use of broad range of communication and negotiation skills.
  5. Ability to use effective questioning and active listening techniques to gather useful information.

When addressing each criterion, always remember that employers and recruitment agents are specifically looking at each question and you’re response in detail. If they feel at any point in time that you have just done a copy a paste response and did not tailor your answer to the employer, they will be put off and disregard your application for employment.  Questions are usually the same but your responses should always betweeked so that your application comes across personal to that employer.

Your answers to each criterion should have at least 1 – 2 prime and concrete examples that demonstrate your aptitude in that given area and shows you can do what they are after. We are aware that writing responses to key selection criteria can take a long time and seem like forever, which is why we are here to help. You can always reuse the letter addressing the selection criteria that we write for you again. But make sure you tweek the answers to suit. 

Client Centric Executive Employment Solutions help in addressing key criteria questions and they assist clients all over Australia. For more information, please click on the state relevant to your location:

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Author: Matthew Coppola, Client Centric Executive Employment Solutions

Holding a graduate degree in Commerce, majoring in Economics at Curtin University, as well as a post graduate certificate in Career Education and Development at RMIT University, Matthew brings with him more than 6 years experience working in the fields of business development, marketing, soft-skills training and employment services industry. He has gained significant exposure in working with employers in sourcing staff as well as assisting jobseekers in promoting and marketing themselves to employers and securing sustainable employment outcomes. He is currently working in Disability Employment Services where he assists clients with mental health disabilities in finding and keeping satisfying and gainful employment and helping them overcome and work around barriers to employment. 

He has helped many job seekers secure employment by training and coaching them in the art of being interviewed and giving the interviewer a positive and lasting impression. He knows how to sell and market a job seeker to an employer and he imparts this knowledge to his clients in helping them sell and market themselves in an interview.

What does it mean to be “Client Centric”? By Matthew Coppola


According to investopedia, the definition of ‘Client Centric’ is a:

“Specific approach to doing business that focuses on the customer. Client centric businesses ensure that the customer is at the center of a business’s philosophy, operations or ideas. These businesses believe that their clients are the only reason that they exist and use every means at their disposal to keep the client happy and satisfied.”

Read more: Client Centric Definition | Investopedia http://www.investopedia.com/terms/c/client-centric.asp#ixzz3ne3cYsdr
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Gone are the days when most people would only go to a bakery specifically for bread, then a butcher for meat, a fruit and vegetable shop for their, well, fruit and vegetables. Then a fish monger for all their seafood and if they are feeling a little excited and wanted to explore foreign food, the local italian deli for their olives, salami, ciabatta bread and so forth. Instead people are going to the major supermarkets to buy everything all in one go. Why? Well because people are time poor and they don’t want to be spending their whole afternoon going grocery shopping.

That is why more and more businesses are opting for the client centric approach to doing business. They are providing a one-stop shop for customer interested in purchasing a service or product from a particular industry. So let’s say a customer was in the market to buying a fancy watch. Well rather then going to a watch store, they can now go to a jewelry store and buy not only a watch, but a ring, bracelet and other ‘related’ or ‘complementary’ products.

However this way of doing business would probably be more suited to a service oriented type company. But the same principle still applies.

So if you want to make your company more ‘client centric’ make sure that you offer a range of services that complement each other and become more of a one-stop shop for your customers. For example, instead of just providing plumbing services, a plumber could also sell plumbing products and open their market to both corporate and residential customers.

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Author: Matthew Coppola, Client Centric Executive Employment Solutions

Holding a graduate degree in Commerce, majoring in Economics at Curtin University, as well as a post graduate certificate in Career Education and Development at RMIT University, Matthew brings with him more than 6 years experience working in the fields of business development, marketing, soft-skills training and employment services industry. He has gained significant exposure in working with employers in sourcing staff as well as assisting jobseekers in promoting and marketing themselves to employers and securing sustainable employment outcomes. He is currently working in Disability Employment Services where he assists clients with mental health disabilities in finding and keeping satisfying and gainful employment and helping them overcome and work around barriers to employment. 

He has helped many job seekers secure employment by training and coaching them in the art of being interviewed and giving the interviewer a positive and lasting impression. He knows how to sell and market a job seeker to an employer and he imparts this knowledge to his clients in helping them sell and market themselves in an interview.

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