According to investopedia, the definition of ‘Client Centric’ is a:
“Specific approach to doing business that focuses on the customer. Client centric businesses ensure that the customer is at the center of a business’s philosophy, operations or ideas. These businesses believe that their clients are the only reason that they exist and use every means at their disposal to keep the client happy and satisfied.”
Gone are the days when most people would only go to a bakery specifically for bread, then a butcher for meat, a fruit and vegetable shop for their, well, fruit and vegetables. Then a fish monger for all their seafood and if they are feeling a little excited and wanted to explore foreign food, the local italian deli for their olives, salami, ciabatta bread and so forth. Instead people are going to the major supermarkets to buy everything all in one go. Why? Well because people are time poor and they don’t want to be spending their whole afternoon going grocery shopping.
That is why more and more businesses are opting for the client centric approach to doing business. They are providing a one-stop shop for customer interested in purchasing a service or product from a particular industry. So let’s say a customer was in the market to buying a fancy watch. Well rather then going to a watch store, they can now go to a jewelry store and buy not only a watch, but a ring, bracelet and other ‘related’ or ‘complementary’ products.
However this way of doing business would probably be more suited to a service oriented type company. But the same principle still applies.
So if you want to make your company more ‘client centric’ make sure that you offer a range of services that complement each other and become more of a one-stop shop for your customers. For example, instead of just providing plumbing services, a plumber could also sell plumbing products and open their market to both corporate and residential customers.
Author: Matthew Coppola, Client Centric Executive Employment Solutions
Holding a graduate degree in Commerce, majoring in Economics at Curtin University, as well as a post graduate certificate in Career Education and Development at RMIT University, Matthew brings with him more than 6 years experience working in the fields of business development, marketing, soft-skills training and employment services industry. He has gained significant exposure in working with employers in sourcing staff as well as assisting jobseekers in promoting and marketing themselves to employers and securing sustainable employment outcomes. He is currently working in Disability Employment Services where he assists clients with mental health disabilities in finding and keeping satisfying and gainful employment and helping them overcome and work around barriers to employment.
He has helped many job seekers secure employment by training and coaching them in the art of being interviewed and giving the interviewer a positive and lasting impression. He knows how to sell and market a job seeker to an employer and he imparts this knowledge to his clients in helping them sell and market themselves in an interview.
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