Why should your CV be tailored for a specific role, field of expertise or industry?


Targeted job applications are usually more effective that those which are general and not specific. If the employer is looking for a potential employee with specific skills then it would be wise for a job applicant to have a specific resume. For example, allow me to illustrate: An Investment Banker in Sydney would not normally apply by submitting their resume and covering letter for a job at a child care facility and neither would a Child Care Worker in Melbourne apply for a job at a bank by submitting their CV to perform specialist banking duties. The reason why is that both jobs and industries are vastly different and irrelevant. The target market for the investment banker are jobs in the banking and related environments. A Banker could work for a local, community bank or a large corporate bank. A person with skills in child care could work for an office with a small approved creche facility or a local child care centre. So it is about applying for tailored and relevant roles.

Client Centric Executive Employment Solutions

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Author: Matthew Coppola - Career Coach, Employment Specialist and Professional CV Writer

Holding a graduate degree in Commerce, majoring in Economics at Curtin University, as well as a post graduate certificate in Career Education and Development at RMIT University, Matthew brings with him many years of experience working in the fields of business development, marketing, soft-skills training and employment services industry. He has gained significant exposure in working with employers in sourcing staff as well as assisting jobseekers in promoting and marketing themselves to employers and securing sustainable employment outcomes. He is currently working in Disability Employment Services where he assists clients with mental health disabilities in finding and keeping satisfying and gainful employment and helping them overcome and work around barriers to employment. He has helped many job seekers secure employment by training and coaching them in the art of being interviewed and giving the interviewer a positive and lasting impression. He knows how to sell and market a job seeker to an employer and he imparts this knowledge to his clients in helping them sell and market themselves in an interview. Matthew regularly writes new articles on a variety of employment related topics and posts these to his personal website blog matthewcoppola.com

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