How can I best market myself to an employer? By Matthew Coppola


Employers are interested in what you have to offer them and so they are looking for a justifiable reason to invest in you by providing you with employment. Their investment for a 40 hour work week is to obtain productivity out of you and in turn make more money and grow their business.

So the question you may ask yourself is:

How best can I market myself to an employer and show them that I have the skills that they need to perform the required duties?

First step is to work out exactly what kind of requirements needs to be fulfilled for a particular position that you want to apply for. Most job advertisements these days will list these. You should at least try and qualify for 90% of those requirements, but of course circumstances vary.

“try and qualify for 90% of those requirements”

Next step is to work out exactly what it is you have to offer to meet those requirements. Best way to approach this is to think about all the transferrable skills and relevant experience you have developed over the course of your working life together with the skills/aptitudes gained from your studies. This is why work experience/voluntary work and undertaking courses and education are great ways you can develop some valuable skills and experience you can put on your resume.

The final step is to match your skills and experience that you have come up with to the requirements of the position and make sure most of these are explained in your covering letter and at least highlighted in your CV.

Client Centric Executive Employment Solutions is an Australian based business that assists with CV/Resume writing, addressing key selection criteria and covering letters to help you with give your best foot forward to an employer. Please feel free to visit their website: www.clientcentric.com.au

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Author: Matthew Coppola - Career Coach, Employment Specialist and Professional CV Writer

Holding a graduate degree in Commerce, majoring in Economics at Curtin University, as well as a post graduate certificate in Career Education and Development at RMIT University, Matthew brings with him many years of experience working in the fields of business development, marketing, soft-skills training and employment services industry. He has gained significant exposure in working with employers in sourcing staff as well as assisting jobseekers in promoting and marketing themselves to employers and securing sustainable employment outcomes. He is currently working in Disability Employment Services where he assists clients with mental health disabilities in finding and keeping satisfying and gainful employment and helping them overcome and work around barriers to employment. He has helped many job seekers secure employment by training and coaching them in the art of being interviewed and giving the interviewer a positive and lasting impression. He knows how to sell and market a job seeker to an employer and he imparts this knowledge to his clients in helping them sell and market themselves in an interview. Matthew regularly writes new articles on a variety of employment related topics and posts these to his personal website blog matthewcoppola.com

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