Capability statements come in all shapes and sizes. Some can be very big an extensive while others can be short, straight to the point but not as exhaustive and informative as their larger counterparts.
If you’re not sure what a capability statement is, I have in the past written an article explaining exactly what capability statements are and what they are used for.
I have been asked before if a two-page capability statement is enough. Personally, I think it depends really on how much information you want to include and whether or not you want it to look crammed and small.
I’ve consulted with the team at Client Centric Executive Employment Solutions who specialise in writing and designing powerful and engaging capability statements that work to sell and promote a company’s branding and image.
More information can be found on their website under ‘Capability Statement Writing and Design Service’.
It was mentioned to me that generally speaking, a good size capability statement is usually 4-pages minimum. Doing so allows you to have a front cover and a back cover, with the crux of the information and material in the middle.
As illustrated in the first two images above from right to left, the front page should be attractive and engaging. Then, as you’ll see on the last page on the right we have something more informative and descriptive.
If you require professional copywriting and content writing services, get in contact with the team at Client Centric today. Click here to learn more.
With a two-page capability statement, unless you have most of the information on the second page, it may look a little crammed and unstructured. Because of this, I personally prefer the approach of having a front and back cover then the information in the inside pages.
But at the end of the day, it’s dependant on business needs and preference.