B2B copywriting means that businesses are providing copywriting services to other businesses. A business approaches another business, hence why it’s B2B and provides services to that business. In contrast, a B2C relationship means that a business is providing professionals goods and/or services to an individual.
Published by Matthew Coppola - Career Coach, Employment Specialist and Professional CV Writer
Holding a graduate degree in Commerce, majoring in Economics at Curtin University, as well as a post graduate certificate in Career Education and Development at RMIT University, Matthew brings with him many years of experience working in the fields of business development, marketing, soft-skills training and employment services industry. He has gained significant exposure in working with employers in sourcing staff as well as assisting jobseekers in promoting and marketing themselves to employers and securing sustainable employment outcomes. He is currently working in Disability Employment Services where he assists clients with mental health disabilities in finding and keeping satisfying and gainful employment and helping them overcome and work around barriers to employment. He has helped many job seekers secure employment by training and coaching them in the art of being interviewed and giving the interviewer a positive and lasting impression. He knows how to sell and market a job seeker to an employer and he imparts this knowledge to his clients in helping them sell and market themselves in an interview. Matthew regularly writes new articles on a variety of employment related topics and posts these to his personal website blog matthewcoppola.com View all posts by Matthew Coppola - Career Coach, Employment Specialist and Professional CV Writer