How can I best market myself to an employer? By Matthew Coppola

Employers are interested in what you have to offer them and so they are looking for a justifiable reason to invest in you by providing you with employment. Their investment for a 40 hour work week is to obtain productivity out of you and in turn make more money and grow their business.

So the question you may ask yourself is:

How best can I market myself to an employer and show them that I have the skills that they need to perform the required duties?

First step is to work out exactly what kind of requirements needs to be fulfilled for a particular position that you want to apply for. Most job advertisements these days will list these. You should at least try and qualify for 90% of those requirements, but of course circumstances vary.

“try and qualify for 90% of those requirements”

Next step is to work out exactly what it is you have to offer to meet those requirements. Best way to approach this is to think about all the transferrable skills and relevant experience you have developed over the course of your working life together with the skills/aptitudes gained from your studies. This is why work experience/voluntary work and undertaking courses and education are great ways you can develop some valuable skills and experience you can put on your resume.

The final step is to match your skills and experience that you have come up with to the requirements of the position and make sure most of these are explained in your covering letter and at least highlighted in your CV.

Client Centric Executive Employment Solutions is an Australian based business that assists with CV/Resume writing, addressing key selection criteria and covering letters to help you with give your best foot forward to an employer. Please feel free to visit their website:

Who comes first: the client or their concerned parents?

The reason why I have decided to write on this topic is because as career counsellors and employment consultants, we face the dilemma when working with our younger clients keeping their interests in check and that of their parents who have been given consent to be part of the assessment and job searching process. Being client centred means that the client is the focal point, the person who we are servicing and case managing. Client centred or otherwise known as “person-centred”  is the idea of being client-centred in our approach to assessment.

This comes from the work of Carl Rogers, a very influential person in the psychology field throughout the mid 20th century.  The general approach back then were driven models of psychology and therapy, where the cousellor or therapist would intervene with  theory-laden questions, interpretations, diagnoses and prognoses, which is essentially setting a direction for the client. Carl proposed a client-centred approach, where  a way of working where the counsellor is non-directive, working only with what the client brings to the relationship between counsellor and client. Ultimately it is the client who decides what direction in their career development they wish to take and the counsellor/employment consultant’s role is to facilitate that.

So to answer the question who comes first, the client or their concerned parents? Well ultimately the client comes first but the consultant is only their to facilitate the counselling process and if the client wishes to have their parents input, then really this cannot be avoided as it is in the client’s wishes.


Author: Matthew Coppola, Managing Director of Client Centric.

Client Centric – Executive Employment Solutions are a boutique employment services company specialising in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing ServicesCover Letter WritingLinkedIn ProfilesAddressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at to find out more.