How the saying ‘dead-end job’ invokes negativity, and why it shouldn’t, by Matthew Coppola


I am sure for many of my readers, it’s happened to us or someone we know. Why does the saying ‘in a dead-end job’ invoke so much negativity? And, why shouldn’t we see it so negative? The saying ‘dead-end job’ implies that the job has little prospect of progressing, moving forward and advancing. It hurtsContinue reading “How the saying ‘dead-end job’ invokes negativity, and why it shouldn’t, by Matthew Coppola”

How can I best market myself to an employer? By Matthew Coppola


Employers are interested in what you have to offer them and so they are looking for a justifiable reason to invest in you by providing you with employment. Their investment for a 40 hour work week is to obtain productivity out of you and in turn make more money and grow their business. So theContinue reading “How can I best market myself to an employer? By Matthew Coppola”

From the classroom to the workplace: Peer Pressure


According to Wikipedia, the free encyclopedia, ‘peer pressure’ can be defined as the influence that a peer group, observers or an individual exerts that encourages others to change their attitudes, values, or behaviors to conform the group norms. A person affected by peer pressure may or may not want to belong to these groups or norms. Generally peer pressure is assumed to be onlyContinue reading “From the classroom to the workplace: Peer Pressure”

Don’t Gossip at Work


Let’s face it. We all love a good gossiping session. We love to talk about what other people are doing or what they have done when it has nothing to do with us. It is what workers do when they have nothing better else to do or they are in a mindless job. Because theyContinue reading “Don’t Gossip at Work”

Why it isn’t worth arguing at work


One thing I have learnt in my career is that arguing with someone, especially when you know all too well that your right, just does not work. I’m not referring only to your colleagues, but also to senior level management, key stakeholders and your clients. There may be a number of instances when your atContinue reading “Why it isn’t worth arguing at work”

Why we feel nervous on the first day of a new job, by Matthew Coppola


Yesterday I started my first day on the job at a job find company in Victoria. Although it was only an internal transfer for the same position with the same company, I still felt nervous, timid and shy around my new fellow colleagues. I understand now just what its like for my job seekers when theyContinue reading “Why we feel nervous on the first day of a new job, by Matthew Coppola”

Why do business development professionals struggle with administrative work?


Put me in the spotlight in front business professionals and I will flourish. Put me on the phone to a prospective client and I will organize a meeting with them. Put me in front of a client who wants to order 10 of your company’s product and I will persuade him to order twice asContinue reading “Why do business development professionals struggle with administrative work?”

What is Comprehensive Value Chain Analysis By Matthew Coppola


Comprehensive Value Chain Analysis Do what you do best. Leave the rest to others. What is involved in Value Chain Analysis? Your organisation will most likely engage in two types of business activities. Firstly are the activities that are purely intended to meet your customers’ demands and secondly, are those that although may not beContinue reading “What is Comprehensive Value Chain Analysis By Matthew Coppola”

How to Effectively Build Credibility With Others, by Matthew Coppola


If we want to build our credibility with other people, we have to first of all be credible to ourselves. That means selling ourselves on our products or our services first. If you believe you are selling a good product, or offering a valuable service, you won’t have much difficulty selling that product or serviceContinue reading “How to Effectively Build Credibility With Others, by Matthew Coppola”

How to Effectively Change a Client’s Emotion, by Matthew Coppola


Emotion has on a large effect on a person’s behaviour and by learning how to identify the clients feeling will help you provide a suitable solution. By changing the client’s emotion you may be able to help the client see your solution more clearly without the emotion that controls their behaviour. E- Motion is contributed/createdContinue reading “How to Effectively Change a Client’s Emotion, by Matthew Coppola”

How do I get along with my colleagues better?


The following article is written by Matthew Coppola,  Australian Career Coach and Employment Consultant. If you are interested in inviting him to speak at any events/conferences, please feel free to contact us. Do you sometimes feel that no matter how hard you try to be friends, you manage to turn off some of your co-workers? WhatContinue reading “How do I get along with my colleagues better?”

How do I deal with difficult people by Matthew Coppola


It doesn’t matter where you work they exist, people who are difficult to work with. This chapter has been written to be applicable to most situations at work when you are faced with difficult people. It may be people who are arrogant towards you, don’t listen to you because you are younger or hold aContinue reading “How do I deal with difficult people by Matthew Coppola”