How can I best market myself to an employer? By Matthew Coppola

Employers are interested in what you have to offer them and so they are looking for a justifiable reason to invest in you by providing you with employment. Their investment for a 40 hour work week is to obtain productivity out of you and in turn make more money and grow their business.

So the question you may ask yourself is:

How best can I market myself to an employer and show them that I have the skills that they need to perform the required duties?

First step is to work out exactly what kind of requirements needs to be fulfilled for a particular position that you want to apply for. Most job advertisements these days will list these. You should at least try and qualify for 90% of those requirements, but of course circumstances vary.

“try and qualify for 90% of those requirements”

Next step is to work out exactly what it is you have to offer to meet those requirements. Best way to approach this is to think about all the transferrable skills and relevant experience you have developed over the course of your working life together with the skills/aptitudes gained from your studies. This is why work experience/voluntary work and undertaking courses and education are great ways you can develop some valuable skills and experience you can put on your resume.

The final step is to match your skills and experience that you have come up with to the requirements of the position and make sure most of these are explained in your covering letter and at least highlighted in your CV.

Client Centric Executive Employment Solutions is an Australian based business that assists with CV/Resume writing, addressing key selection criteria and covering letters to help you with give your best foot forward to an employer. Please feel free to visit their website:

Disclosing your Disability: Job Applications and Employment

Defining the term “disability”

The term “disability” can be defined as according to the Equality Act 2010 in England as: “a physical or mental impairment which has a substantial and long-term adverse effect on your ability to carry out normal day to day activities”. Of course this is a very broad definition and covers a wide rang of conditions or impairments.

Do you need to disclose?

At the end of the day it really is up to you whether or not you want to disclose your disability. Some disabilities are harder then others to disclose. For example, a mental health disability can sometimes be less harder to disclose as opposed to a physical impairment which is more noticeable. The decision to disclose your disability cannot just be made on a logical basis only. It’s also important to think about how you are going to feel when talking about your disability and how it affects you and your colleagues. There are those people who are confident with this and would rather get everything out in the open as soon as possible while others will procrastintate and worry about them being stereotyped and just want to be seen for their achievements and skills and not their disability.

The decision whether to disclose or not shouldn’t be made lightly. To assist you when deciding whether or not to disclose, I would like you to ask yourself the following questions:

  1.  Will my disability affect my ability to do the job without any additional workplace modifications from the company?

If you answered no to this, then there is unlikely that its worth disclosing and going through all this heartache, however if you answered yes then I would recommend disclosing but then you need to pick the right time and place to disclose.

  • Does your resume have gaps in history?

If your resume has gaps in its employment history then it can really worry employers. If you have a lot of gaps in your employment history due to your disability, then it might be a good idea to address those gaps through disclosure. Remember that not all employers are going to be understanding and disability aware. There are still employers out that that have never interviewed anyone with your specific disability so it’s best to not assume that they will know what support/adjustments you need. Employers may also be unaware of financial subsidy schemes to pay for workplace adjustments so find out all you can about schemes such as Job Access or assistance from Disability Employment Service providers. If you think an employer may be concerned about the long term cost of employing you, take the initiative and tell them about this scheme.  Not only will this alleviate their money worries but it will also show you are well-informed, well-prepared and helpful.


Author: Matthew Coppola, Managing Director of Client Centric.

Client Centric – Executive Employment Solutions are a boutique employment services company specializing in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing ServicesCover Letter WritingLinkedIn ProfilesAddressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at to find out more.