How to Effectively Change a Client’s Emotion, by Matthew Coppola


Emotion has on a large effect on a person’s behaviour and by learning how to identify the clients feeling will help you provide a suitable solution. By changing the client’s emotion you may be able to help the client see your solution more clearly without the emotion that controls their behaviour. E- Motion is contributed/createdContinue reading “How to Effectively Change a Client’s Emotion, by Matthew Coppola”

Why It Pays To Be Honest In Sales By Matthew Coppola


To many business people, the belief is that honesty pays, but not enough. To survive in the cut throat world of business and sales, many feel that they need to lie or bend the truth to get anywhere in business.But is that the case? Does being deceitful, dishonest and untruthful in sales and business reallyContinue reading “Why It Pays To Be Honest In Sales By Matthew Coppola”

How to effectively cold visit prospective employers by Matthew Coppola


There are a number of steps to make in effectively cold visiting a prospective client. 1. Get into the right frame of mind Never go out and sell a product/service to a business if you really are not feeling up to it. Business people can sense any disinterest, unenthusiasm or tiredness from you and theyContinue reading “How to effectively cold visit prospective employers by Matthew Coppola”

Key Marketing Tips by Matthew Coppola


1. Base all your images and information around your target market. Your target market is the customer base which purchases your products. Take into account their age profile and income group. Older age groups have different preferences as opposed to younger age groups. Income is also a strong dependant on how important price and valueContinue reading “Key Marketing Tips by Matthew Coppola”