What Does The “Generation Gap” Mean?


The phrase “generation gap” implies that a great chasm exists between the old and the young, and that it must be immensely difficult to overcome. Kingsley Davis first wrote about it (in a business sense) in 1940. He thought that rapid social change was responsible for this parent-child-youth type of conflict. His initial article spurredContinue reading “What Does The “Generation Gap” Mean?”

Why Your Goals Should Be S.M.A.R.T


Establishing clear goals in writing is the responsibility of managers and their superiors, and of managers and their staff. This should occur at least annually, and should be aligned with the company’s corporate mission and strategic plan. The way we word our goals is the biggest factor in helping us achieve them. And some smartContinue reading “Why Your Goals Should Be S.M.A.R.T”

How to Write a Resume Concisely and Clearly


All writing should be clear, concise, and correct. Good writers use plain language to express clear meaning. They write in a simple style that uses every day words. They do not use showy words and ambiguous expressions in an effort to dazzle or confuse readers. They write to express ideas, not to impress others. WhatContinue reading “How to Write a Resume Concisely and Clearly”

Is It Good to Include a Summary for Each Employer you Worked for?


In every resume there is a part of it set aside for employment history, this includes employer name, their email address, your job title, duration worked and job responsibilities and key achievements if applicable. However it doesn’t stop there. In the resumes I write for clients, I include a summary which I put before theContinue reading “Is It Good to Include a Summary for Each Employer you Worked for?”

Why we feel nervous on the first day of a new job, by Matthew Coppola


Yesterday I started my first day on the job at a job find company in Victoria. Although it was only an internal transfer for the same position with the same company, I still felt nervous, timid and shy around my new fellow colleagues. I understand now just what its like for my job seekers when theyContinue reading “Why we feel nervous on the first day of a new job, by Matthew Coppola”

Why you need to be passionate about your job to succeed, by Matthew Coppola


I have been working for an employment services organisation for over 7 months now, and just recently I was offered an internal transfer to another office within the company over in Melbourne. But to ensure that my transition is as smooth as possible, in the last week working at my previous office in Perth, I had another employeeContinue reading “Why you need to be passionate about your job to succeed, by Matthew Coppola”

Why do business development professionals struggle with administrative work?


Put me in the spotlight in front business professionals and I will flourish. Put me on the phone to a prospective client and I will organize a meeting with them. Put me in front of a client who wants to order 10 of your company’s product and I will persuade him to order twice asContinue reading “Why do business development professionals struggle with administrative work?”

Why It Pays To Be Honest In Sales By Matthew Coppola


To many business people, the belief is that honesty pays, but not enough. To survive in the cut throat world of business and sales, many feel that they need to lie or bend the truth to get anywhere in business.But is that the case? Does being deceitful, dishonest and untruthful in sales and business reallyContinue reading “Why It Pays To Be Honest In Sales By Matthew Coppola”

An Explanation Of Generation Y By Matthew Coppola


OMG. IM ROFLMAO ATM. BTW I G2G but ill BRB.If your not up with the lingo I just said Oh my goodness. Im Rollling over Laughing my ass off. I got to go but ill be right back. Today im going to be talking about the generation that talks like that.Known for their optimistic attitudes,Continue reading “An Explanation Of Generation Y By Matthew Coppola”

How To Make The Most Out Of Employing Generation Y By Matthew Coppola


KEY BENEFITS IN EMPLOYING GEN Y”They are tech-smart “” Being the first generation to have grown up with computers, Gen Y are early adopters of new technology.They are fast learners when it comes to new tech gadgets, and can even teach you how to use things like content management systems and social media. “Inexpensive andContinue reading “How To Make The Most Out Of Employing Generation Y By Matthew Coppola”

How To Help Others And Ourselves Accept Change In The Workplace By Matthew Coppola


If we want to help ourselves and others manage change, what can we do?Empathy: The First Key to Successful ChangeA practical definition of empathy is, putting yourself in the shoes of the other person. In managing change, the first key is to know to what extent the change will be resented or rejected, accepted orContinue reading “How To Help Others And Ourselves Accept Change In The Workplace By Matthew Coppola”

Does money make us more happier?


An assumption in Economics is that consumers prefer more, and that one’s utility can be increased through the consumption of more goods and services. In other words, the more money we have as individuals, the more satisfied we are with our life. But does greater income and consumption really translate into greater happiness? Three mainContinue reading “Does money make us more happier?”

How to effectively cold visit prospective employers by Matthew Coppola


There are a number of steps to make in effectively cold visiting a prospective client. 1. Get into the right frame of mind Never go out and sell a product/service to a business if you really are not feeling up to it. Business people can sense any disinterest, unenthusiasm or tiredness from you and theyContinue reading “How to effectively cold visit prospective employers by Matthew Coppola”

How To Implement A Strategic Plan: Learning from the Game of Monopoly by Matthew Coppola


Implementing a well-thought out strategy can result in a desirable outcome. Monopoly is a great example. Although it is a game of chance there are elements of strategy which contribute to a successful win. Firstly forget about cheating in business. It doesn”t guarantee winning. In Monopoly the player who steals money from his opponent orContinue reading “How To Implement A Strategic Plan: Learning from the Game of Monopoly by Matthew Coppola”

Understanding the Business Environment: Learning from the Game of Golf by Matthew Coppola


The surroundings of the business has a huge impact on the outcome of any strategy. Now an organisation may operate in a…..positive environment. But what if it is operating in a…..negative environment? Well then it may have detrimental effects to the business. An organisation would be a smart company if they took good note ofContinue reading “Understanding the Business Environment: Learning from the Game of Golf by Matthew Coppola”

Key Marketing Tips by Matthew Coppola


1. Base all your images and information around your target market. Your target market is the customer base which purchases your products. Take into account their age profile and income group. Older age groups have different preferences as opposed to younger age groups. Income is also a strong dependant on how important price and valueContinue reading “Key Marketing Tips by Matthew Coppola”

Do’s and Dont’s of Email Etiquette by Matthew Coppola


1.What is the biggest mistake people make when sending business emails? The biggest mistake would have to be sending emails with too many subjects. If you are sending an email, make sure that it is on one subject alone, not many. Because when people receive emails with too many subjects, the email respondents end upContinue reading “Do’s and Dont’s of Email Etiquette by Matthew Coppola”

A Comparison and Contrasting of John Mill and Thomas Malthus on the long term dynamics of Capitalism by Matthew Coppola


The following article studies the opposing and unifying theories of two economists, John Stuart Mill and Thomas Robert Malthus, on the long term dynamics of capitalism, which entail aspects of growth, development and accumulation of a capitalist economy. The key topics studied by Malthus and Mill include labour, consumption, population growth, agriculture and property rights.Continue reading “A Comparison and Contrasting of John Mill and Thomas Malthus on the long term dynamics of Capitalism by Matthew Coppola”