“Effective job hunting is about making tailored job applications that match the vacancy and employer” By Matthew Coppola


Please take a moment now to think about the heading of this article:

“Effective job hunting is about making tailored job applications that match the vacancy and employer”

Job hunting means to be actively looking and applying for work. Scouring job vacancy websites and apps to find the right job or one that you are interested in doing. You like the employer and the job and feel that you are well suited to the position. More often than not however, many will send out job applications one after the other, with a standard covering letter, generalist resume and a couple sentences in the email saying that they are interested in the position and all about them. That’s right, all about them. 

Well it shouldn’t be all about the job seeker but rather all about the resume. You do not need to elaborate on everything you have done in your 20 year career. Rather, talk about the experience that relates to the job.

Many people send out job applications that are not tailored for the position and that actively addresses the employer’s interests. If you are a fire fighter but want to work in an accounts office, well then you wouldn’t send your firefighting resume and talk about how many fires you have eliminated when writing your job application. No, rather you would change your resume for office work and address the requirements for the position and how you feel your skills and experience would add value in that position and for the employer in meeting their business goals.

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Author: Matthew Coppola, Client Centric Executive Employment Solutions

Holding a graduate degree in Commerce, majoring in Economics at Curtin University, as well as a post graduate certificate in Career Education and Development at RMIT University, Matthew brings with him more than 6 years experience working in the fields of business development, marketing, soft-skills training and employment services industry. He has gained significant exposure in working with employers in sourcing staff as well as assisting jobseekers in promoting and marketing themselves to employers and securing sustainable employment outcomes. He is currently working in Disability Employment Services where he assists clients with mental health disabilities in finding and keeping satisfying and gainful employment and helping them overcome and work around barriers to employment. 

He has helped many job seekers secure employment by training and coaching them in the art of being interviewed and giving the interviewer a positive and lasting impression. He knows how to sell and market a job seeker to an employer and he imparts this knowledge to his clients in helping them sell and market themselves in an interview.

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All Jobs Resume Writing Services have changed to Client Centric – Executive Employment Solutions


We are proud to announce that All Jobs Resume Writing Services have changed name to Client Centric – Executive Employment Solutions and our new website can be found at www.clientcentric.com.au 

We are offering the following services:

Resume, Cover Letter & Selection Criteria Writing

Don’t risk having your CV thrown into the rubbish bin because it failed to impress. We will write and design you a professionally written resume and cover letter that will make you stand out with an eye catching design and punchy content!

We will highlight your strengths and weaknesses like no other. The professionally written resume’s and covers letters that we create for our clients will ensure the recruitment consultant and hiring manager will want to continue reading more!

A cover letter is a very important aspect of the job application process and can be the difference between going into the bin and obtaining an interview.

Applying for a job that has key selection criteria? Not a problem. With different ways to respond key selection criteria’s can be very difficult to do. Not to mention the time it takes to write, edit and format each response. We evaluate each criterion separately and create interview winning responses.

LinkedIn Profiling Service

LinkedIn is a professional networking website where you link with your co-workers past and present, join like-minded industry professionals to converse, share, and learn from industry specialists around the globe.

Recent sources reveal that 95% of the Fortune 500 are using LinkedIn to source talent for their organisations. Having an existence on LinkedIn will mean that career prospects will come looking for you. Make it easy for firms seeking individuals with your skills and talents to contact you and hire you!

We will create a LinkedIn profile that will be written in a way that will be found by the correct individuals. We use a number of approaches to take full advantage of the success of your LinkedIn profile as well as using keywords specific to your industry and career ambitions to make sure you are visible to thrilling new opportunities and have a professional online presence.

Job Application Services

We adopt a proactive approach to helping you get an interview from your new resume and cover letter by actively applying for jobs on your behalf. This then allows you to save time and the financial costs of having to apply for jobs on online via job search websites such as Seek.com.au andCareerone.com.au.

We search for suitable jobs that you have the particular skills and talents they need, find out exactly what the job will entail and tailor your cover letter accordingly and submit your application online.

This can be a standalone service or as a package with your new resume and cover letter.

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Author: Matthew Coppola, Managing Director of Client Centric.

Client Centric – Executive Employment Solutions are a boutique employment services company specialising in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing ServicesCover Letter WritingLinkedIn ProfilesAddressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at www.clientcentric.com.au to find out more.

Ways to find a job by Cold Canvassing employers



Many job opportunities are never advertised. It’s been estimated that more than half of positions vacant in Australia are filled through an informal network rather than formally advertised. Often called the “hidden job market”, these jobs can only be accessed through networking or cold calling. These techniques are among the most powerful and effective way of finding a job, and planning and practice will increase your confidence.

Once you know what industry or type of job you want to do, thorough research is called for. Make some notes about what you already know about the industry or type of job you would like. A second list might be made up of what you don’t yet know but need to find out. The information you need includes:

  • Where is the industry or job type geographically located? Would you have to relocate to work in this area?
  • Is this industry growing or shrinking? Is this a high-demand occupation or are unemployment rates high?
  • Which companies are the major “players” in the industry?
  • Is there a professional association that represents this industry or this group of workers?
  • Are there related occupations that face skill shortages?
  • Are formal qualifications required to work in this industry or occupation?
  • Where will you find these types of jobs? Only in large corporations, or in small businesses as well?
  • Are these types of vacancies generally filled by recruitment agencies or directly by the companies?

This may seem a daunting list, but reading the employment sections of the major newspapers over a period of weeks can often provide a good feel for this information. Your local library may keep back copies of newspapers. If there’s a professional association for the industry or occupation, call or visit and ask for or buy copies of the trade journal. If you’re at university or high school, make use of your career guidance services. You’re already using the Internet: make full use of its potential for research. It’s worth taking some time to explore different search engines and how to refine your search for information. Yellow Pages directories are a good starting point for identifying names and locations of companies.

Finish this process by compiling a list of the companies you want to work for. It might be the specific department of a single company or your list might include every company in the industry that is located within a 20 km radius of home.

Research the companies

Next, find out everything you can about your target companies: their product lines, competitors, prices, growth prospects, organisational structure, employment policies, key staff and overseas trends and developments which may effect local operations.

You can find this information in places like:

  • annual reports;
  • customer newsletters;
  • trade magazines;
  • product brochures and catalogues;
  • sales representatives.

The best option is speaking in person to someone who works there or knows someone who does. This is where your personal contact list will be vital.

Attend conferences, seminars and trade shows
Trade shows are a showcase for companies in your industry of interest. They’ll give you a good feel for corporate size, culture, reputation and you can have a chat with representatives of each company.

Seminars and conferences provide valuable opportunities for informally meeting people who are already working in the industry. These are most likely in professional occupations and they are often expensive. They are worthwhile as long as you’re willing and able to “work the room.”

The meeting approach

You:  “Hello Fiona. I’m Roger Smart. I was really interested in your presentation this morning. I’m about to graduate from the editing course at X university/I’m looking to move from a career in marketing into the publishing business. I understand that Context Publishing is a big client of yours. I’m really interested in working for Context, and I’d love to know more about them from an insider’s point of view. It might not be the best time now, but is there a chance we could arrange to talk further?”

List personal contacts

Co-workers (past and present), neighbours, previous employers, family members, friends, your professional advisors, lecturers, sporting buddies, suppliers and customers can all be the start of your contacts list. (Some of these relationships may be sensitive, particularly if you are already working and your employer doesn’t know you’re looking for another position.) Get in touch with your contacts and ask if they can help directly or by referring you to someone they know who can.

Use your contacts to explore opportunities and to gather more information. Asking outright for a job can put a contact in an embarrassing position. It’s more appropriate to ask them for their advice: “John, I’m interested in moving into the publishing industry — do you know anyone I should be talking to?”. If John can suggest someone, ask if you can use his name when you introduce yourself. Always remember that your contacts are doing you a favour by introducing you to other people and that your conduct will reflect on them.

Be as specific as you can. For example:

  • “Do you know anyone who works for Optus?”
  • “Do you know anyone who works as a fitter and turner?”
  • “I’m looking for a job in advertising. Do you know anyone who works in that field?”

“I have excellent keyboard skills and I’m familiar with computers. I have three years experience as a receptionist. I want to use these skills in a customer service job. Can you give me any advice, or do you know anyone who might be able to help?”

Ask for the job

Cold calling still means ringing strangers and asking for a job. You’ll be better equipped to do this once you’re armed with a good knowledge of the industry or company.

  • Know the name and title of the person who has the power to hire you.
  • Rehearse your opening line, including demonstrating your knowledge of and specific interest in that company.
  • Mention how you can benefit the company.

Depending on the type of work, your goal in making a call may be to organise a visit or to send your CV, which you then follow up. Your research should have revealed what is the more effective strategy for the industry and job you are chasing.

Keep a record
Keep a record of all the contacts you make. This record could be as elaborate as creating a database or a Word macro on your home computer or laptop or as simple as an exercise book, ruled into columns. How you do it isn’t nearly as important as keeping your records accurate.

Client Centric – Executive Employment Solutions are a boutique employment services company specialising in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing Services, Cover Letter Writing, LinkedIn Profiles, Addressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at www.clientcentric.com.au to find out more.

What Does The “Generation Gap” Mean?



The phrase “generation gap” implies that a great chasm exists between the old and the young, and that it must be immensely difficult to overcome. Kingsley Davis first wrote about it (in a business sense) in 1940. He thought that rapid social change was responsible for this parent-child-youth type of conflict. His initial article spurred a massive amount of research about the generation gap, with a range of results.

There is a perception that one generation is vastly different from the other in terms of values, attitudes, and lifestyle; that cross-generationally, we do not have things in common. When we step back and really examine the situation however, although the conditions do exist, they are actually not that common. What we see are the ways that previous generations have great influence on younger generations despite also having differences, and the ongoing idea that each generation cannot possibly meet the needs of the other.

As a result, we need to view the gap as something that is far shallower and less confrontational than the media or business writers generally portray. In reality, both in the workplace and at home, there is lots of reciprocity between the generations, especially once they come to know and understand one another, even just a little.

The presence of difference comes out of several things that we know for sure. For example, there are currently four, and sometimes even five generations, working in one place. Each generation has specific defining characteristics about how they approach life, not just work.

Here is the breakdown:

Silent Generation (sometimes called Radio Babies), born 1930-1945.
Baby Boomers, born 1946-1964 in the US, to 1966 in Canada, to 1971 in the United Kingdom.
Generation X, born 1965-1976.
Generation Y, born 1977-1985.
Millennials, born 1986 and later.

There was a period in the late 1990s when managers would hire just about anyone with a heartbeat to fill a position. At that time, the United States was short approximately three to four million workers. By 2010, they will be short 10 million workers because the shift of Baby Boomers out of the workforce will continue, and there are far less people coming behind them.

In addition to what is a purely physical numbers game, there are other things to consider. About 80% of people in the workforce don’t want to go to work at the beginning of their workweek, and 97% of them would change occupations if they became financially independent.

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Author: Matthew Coppola, Managing Director of Client Centric.

Client Centric – Executive Employment Solutions are a boutique employment services company specialising in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing ServicesCover Letter WritingLinkedIn ProfilesAddressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at www.clientcentric.com.au to find out more.

Why Being Attractive Get’s You Further in Your Career



There is no question about it, and statistics will back it up, good looking and handsome people get on better with other people than those not so fortunate in the looks department. The better looking you are, the less harder you have to work to make friends. Let’s face it, guys would you rather take Susan Boyle out on a date or Megan Fox? And girls would you say yes to going out on a date with Johnny Depp or Steve Tyler? I rest my case.

Now attractiveness is very hard to define, and we all have different perceptions as to what we see as attractive. If we ignore the obvious impairments such as big noses and buck teeth, all of which can be corrected with a trip to the dentist or plastic surgeon, is difficult to define. Then there are some people like Julia Roberts and Sean Penn who aren’t exactly classically good looking, but we find them attractive due to their charm, magnetism and charisma. They have presence and personality that grabs your attention.

You too must have these non-physical attributes and qualities that are attractive. Besides they are much easier to obtain then looks anyway. Looks are superficial and most people can see past them. But if they look past your looks and see that your personality isn’t so good looking, it wont work in your favour at all,  no matter how many blessings you’ve been given in the looks department. Dress well, have good grooming, and cultivate a smile. Not much to ask for to give yourself a boost in being attractive to your colleagues and clients. Looks are all in the smile and the eyes.

Do you slouch at work? Look scruffy? If so, you need to change. When walking around the office and to a meeting, stand erect, proud and assured. Give a firm handshake. Show your confident and happy to be wherever you are. Then your colleagues and clients will gain trust and confidence in you. This is what it means to be attractive. Not looking exactly like Brad Pitt or Michael Buble. Just walk and talk like them!

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Author: Matthew Coppola, Managing Director of Client Centric.

Client Centric – Executive Employment Solutions are a boutique employment services company specialising in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing ServicesCover Letter WritingLinkedIn ProfilesAddressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at www.clientcentric.com.au to find out more.

Why Your Goals Should Be S.M.A.R.T



Establishing clear goals in writing is the responsibility of managers and their superiors, and of managers and their staff. This should occur at least annually, and should be aligned with the company’s corporate mission and strategic plan. The way we word our goals is the biggest factor in helping us achieve them. And some smart person has come up with an acronym to help us remember these characteristics. Goals should be SMART!

S=SPECIFIC
When we make our goals too general we aren’t able to visualize them, and if we can’t see them, we have a hard time devoting our efforts toward reaching them. We are more apt to do a good job of redecorating the bathroom if we have a picture in our mind of how it will look when it’s done.
M=MEASURABLE
If we can’t measure a goal, we have no idea how close we are getting to reaching it, and that can be de-motivating. For example, you have decided you will save some money from every pay check in order to take a vacation this summer. But if you don’t set a specific amount each pay, and you don’t have an amount you want to reach, you are less apt to put the money away.
A=ATTAINABLE/ACHIEVABLE
We sometimes think that we should set high targets or goals for ourselves, in order to grow and stretch. Well, we do want to grow and stretch, but if we set goals that aren’t do-able, we soon get discouraged and we stop trying. The really high achievers in the world know this. They set goals that they know they can reach, and when they get there, they set another goal they know they can reach. They climb the mountain one foot at a time.
R=RELEVANT
Goals have to make sense, and have some importance, or they will soon be discarded. Set goals that make sense to you.

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Author: Matthew Coppola, Managing Director of Client Centric.

Client Centric – Executive Employment Solutions are a boutique employment services company specialising in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing ServicesCover Letter WritingLinkedIn ProfilesAddressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at www.clientcentric.com.au to find out more.

How to Write a Resume Concisely and Clearly


All writing should be clear, concise, and correct. Good writers use plain language to express clear meaning. They write in a simple style that uses every day words. They do not use showy words and ambiguous expressions in an effort to dazzle or confuse readers. They write to express ideas, not to impress others. What do you think this manager meant in the following message?

Personnel assigned vehicular space in the adjacent areas are hereby advised that utilization will be suspended temporarily Friday morning.

You would probably have to read that sentence several times before you understand that you are being advised not to park in the lot next door on Friday morning. Clear messages contain words that are familiar and meaningful to the reader. Whenever possible, use short, common, simple words to say what you mean. This applies not only to resume writing, but also email etiquette and letter writing.

Don’t be redundant.

Have you ever seen a sentence like, “I watched the colorful sun set in the west,” or, “I took off the purple colored shirt”? Now, if the sun were setting in the east, that would be something to comment on, but we all know that the sun sets in the west. Likewise, you can safely assume that your readers know that purple is a color.

Similarly, watch out for words that mean the same in your resume: “We drained and emptied the tank,” could be replaced by, “We emptied the tank.”

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I am an experienced and qualified Employment Consultant. I provide assistance with tailored professional resumes, customised cover letters, key selection criteria responses and keyword optimised LinkedIn profiles.

All of my work is not only professionally written and edited but also has a unique design,  making sure that your job application will stand out from the rest. I work with clients all across Australia including Perth, Melbourne, Sydney, Brisbane, Darwin, Hobart and Adelaide. Having a professionally written resume will ensure your CV stays ahead of the rest. Contact me today to find out how I can help you land your dream job.

Please feel free to email me at info@matthewcoppola.com or call me on 0415 559 233.