Should I attach a cover letter with my resume? By Matthew Coppola


Most job applications these days request for a cover letter as part of your application. It is almost now the appropriate thing to do when applying. The resume outlines the candidate’s skills and experience; then the cover letter takes the next step further to be tailored and directed towards a particular position. It’s a way for the candidate to approach the employer and explain why they want the job and what they can bring specifically to that role.

However, in saying that, some recruiters and a few employers may feel that a cover letter involves too much reading and because they are too busy and have too many applications to read through, so they scan through the resume and look for keywords.

Now that may be true. But without surveying hundreds if not thousands of employers and recruiters, at this stage, it is only a generalisation.

A cover letter nicely complements the resume because the resume may not be tailored for a particular company and what they specifically require from a candidate. Every company and organisation is going to be different.  Their needs and requirements although similar for a role will still vary.

So given this, a cover letter is still suggested to be attached as part of an application.

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Are you interested in having your resume and cover letter professionally revamped and written? 

Client Centric Executive Employment Solutions is an Australian based business that assists with CV/Resume writing, addressing key selection criteria and covering letters to help you with giving your best foot forward to an employer. Please feel free to visit their website: www.clientcentric.com.au

Whether you require a professional CV writing service in Sydney or a great resume writing service in Melbourne, Client Centric can help.

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How far should I go back to in my resume? By Matthew Coppola


Although every candidate’s application and background will vary in determining how far you’re your resume should go, in general terms usually the past ten to fifteen years is a reasonable time frame to go back. Any time before that can list as an outline.

The main point to be aware of is not to make the resume too long and lengthy. Generally speaking, a reasonable length of a resume maximum 4-6 pages long depends on the complexity and scope of the candidate’s background.

The main point to take away from this is to be mindful of the person who is reading your application and their time.

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Are you interested in having your resume and cover letter professionally revamped and written? 

Client Centric Executive Employment Solutions is an Australian based business that assists with CV/Resume writing, addressing key selection criteria and covering letters to help you with giving your best foot forward to an employer. Please feel free to visit their website: www.clientcentric.com.au

Why do we need a resume?


For the most of us, unless we own a business or work in the entertainment/arts industry, need a resume. According to Wikipedia, a resume can be defined as  a document used by persons to present their backgrounds and skills, with the intention of gaining employment with a prospective employer. So someone might start a business, now to cope with the increasing demand for their business will hire staff. To hire the right staff, the employer wants to make sure they know what they’re doing. For example the job might be for a printer operator. Now this kind of job requires skills, and depending on the complexity and level of supervision in the role, will also require some degree of experience performing similar duties. Different professions and trades have different styles of resumes used. For example, a resume for a computer programmer would have a separate page outlining the software programs and languages including months/years of experience the jobseeker has had. But a business development executive would have their resume written in a way which focuses on sales targets reached and clients worked with.

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Author: Matthew Coppola, Managing Director of Client Centric.

Client Centric – Executive Employment Solutions are a boutique employment services company specialising in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing ServicesCover Letter WritingLinkedIn ProfilesAddressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at www.clientcentric.com.au to find out more.

Why we feel nervous on the first day of a new job, by Matthew Coppola



Yesterday I started my first day on the job at a job find company in Victoria. Although it was only an internal transfer for the same position with the same company, I still felt nervous, timid and shy around my new fellow colleagues. I understand now just what its like for my job seekers when they start a new job. The emotions that they would be going through and how hard it can be to get back into the workforce especially if they have been out of work for quite some time. It is a big change and can be a stressful period in ones life.  Similar to the emotions involved in moving houses, changing jobs is just as stressful, if not worse. But why is it that we feel nervous on the first day on the job?

There are number of reasons why we feel nervous on the first day of our new job. Even today I had first hand experience with what it felt like to start working in a new office with new coworkers I have never met before until today. It was extremely nerve racking. I made the biggest mistake in the beginning. I accidentally arrived to work late and so I was stressed in the morning to begin with. I now see why it is extremely important to go visit the new workplace before a job start, say the day before, so then in the morning you wont be stressed and will know exactly how long it will take to get to work and where to park. But thankfully I soon forgot about being late after apologizing and explaining my reason why. I was also nervous because everyone knew eachother and they had built up this team culture and felt so comfortable around eachother. But I realized that they werent going to change to fit in with me. I had to change to fit in with them. I made sure that I introduced myself to everyone in the office and that I joined in with conversation and laughter the team were having. Because I made the effort to be part of their team culture, they made the effort to warmly welcome me.

Then by the end of the day it struck me! I finally realized why we always feel nervous when starting a new job. Its because it means change for us and moving away from what we are familiar with. In Psychology, we learn that the brain loves the familiar. When we move out of our comfort zone it can create a real shock to our brain. For instance, why is it that we always feel comfortable in our own bed then in someone else? And its for that very reason. So to really overcome the tensions and anxieties in starting a new job, we need to make an earnest effort to get to know our fellow colleagues and show interest in the workplace environment and culture.

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Author: Matthew Coppola, Managing Director of Client Centric.

Client Centric – Executive Employment Solutions are a boutique employment services company specialising in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing ServicesCover Letter WritingLinkedIn ProfilesAddressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at www.clientcentric.com.au to find out more.

Why you need to be passionate about your job to succeed, by Matthew Coppola



I have been working for an employment services organisation for over 7 months now, and just recently I was offered an internal transfer to another office within the company over in Melbourne. But to ensure that my transition is as smooth as possible, in the last week working at my previous office in Perth, I had another employee who would be taking over my role to job shadow me. I thought this would be easy and I could teach someone the best of everything I knew, but how wrong was I.

The person job shadowing me had absolutely no interest what so ever in the job and the industry. It wasnt that they told me they werent interested, it was in their body language and the actions they made which made me come to the conclusion they werent interested in the job and hence would’nt perform once in the job.

Ill give you a bit of background about my job. I am an employment consultant for a Job Services Australia organisation. When a job seekers goes on welfare benefits, they are referred to a Job Services Australia organisation. My job is to reverse market job seekers based on their skills and experience, to suitable businesses, so then they can go off Centrelink benefits. Like most jobs, I have Key Performance Indicators (KPI’s) to meet. So you need to have self-discipline and personal drive so that you can place as many job seekers into employment and meet your KPI’s.

When I first started in this job, I was really passionate about placing people into employment. I also had the added pressure of meeting my KPI’s but I knew that placements would come after regular and quality reverse marketing. What has driven me to succeed is passion, dedication, self-discipline and just simply enjoying my job. Plus I want my career to stay in recruitment. But when I had this person job shadow me, she displayed none of those traits. Sure, she doesnt necessarily have to enjoy her job, but at least show some interest in the job.

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I am an experienced and qualified Employment Consultant. I provide assistance with tailored professional resumes, customised cover letters, key selection criteria responses and keyword optimised LinkedIn profiles.

All of my work is not only professionally written and edited but also has a unique design,  making sure that your job application will stand out from the rest. I work with clients all across Australia including Perth, Melbourne, Sydney, Brisbane, Darwin, Hobart and Adelaide. Having a professionally written resume will ensure your CV stays ahead of the rest. Contact me today to find out how I can help you land your dream job.

Please feel free to email me at info@matthewcoppola.com or call me on 0415 559 233.

Why do business development professionals struggle with administrative work?



Put me in the spotlight in front business professionals and I will flourish. Put me on the phone to a prospective client and I will organize a meeting with them. Put me in front of a client who wants to order 10 of your company’s product and I will persuade him to order twice as much. But put paperwork and administrative duties in front of me and I wont be able to cope. Does this sound like you?

If you answered yes, well your not alone! Most salespeople and business development professionals struggle at coping with admin work. This part of the gig usually makes up 30% of a salesperson’s role, however some positions may require more time depending on the industry and the level of compliance required.

Despite this being shortfall of most people in sales, it is something that needs to be done and unfortunately wont go away. I for myself will admit this is something I need to work on in my personal development including having effective time management skills. There are sales roles out there that do not require much administrative work, just as long as you can talk the talk, you will be fine. However, there are some jobs like I mentioned earlier which require more of your working week dedicated to administrative duties,. These can include positions in semi Government companies and also roles where everything needs to be documented and compliance is king.

But if you find yourself in a sales role where you are struggling with the level of administration work required, then it is best to resign and find another role which  you can sell and build business relationships till the cows come home and still be on top your admin work.

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Author: Matthew Coppola, Managing Director of Client Centric.

Client Centric – Executive Employment Solutions are a boutique employment services company specialising in executive and managerial level roles. We are committed to helping you succeed in your career and to do this we have the best staff on board to help you reach your goals. Our team are highly experienced and knowledgeable in a broad range of areas and expertise, so you get the best advice. We service clients all over Australia including Perth, Brisbane, Melbourne, Adelaide, Sydney and Hobart.  We provide Resume Writing ServicesCover Letter WritingLinkedIn ProfilesAddressing Selection Criteria’s and we also offer a Job Application Service where we apply for jobs on your behalf and all you do is wait for the call. Please visit our website at www.clientcentric.com.au to find out more.

What is Comprehensive Value Chain Analysis By Matthew Coppola


Comprehensive Value Chain Analysis

Do what you do best. Leave the rest to others.

What is involved in Value Chain Analysis?

Your organisation will most likely engage in two types of business activities. Firstly are the activities that are purely intended to meet your customers’ demands and secondly, are those that although may not be directly involved in the making of your firms’ product, still add to the effectiveness and efficiency of your organisation.

The value chain is concerned with all those activities which add value to your business and your customers.

Understanding the value chain and how it affects your organisation and ultimately your customers is critical in successfully delivering value. Everyone is involved in the value chain. Starting from your employees to supervisors to suppliers and ending at your customers.

Our Comprehensive Value Chain Analysis service involves a detailed and thorough examination of the business activities performed in your organisation.

We’ll discover which activities your firm has a competitive advantage in and which activities your firm should discontinue or outsource to another organisation.

What are the benefits?

The benefits to your business from our Comprehensive Value Chain Analysis can be:

  • Greater value added to your services
  • Improved efficiency and less redundancy
  • Stronger performing business operations and processes
  • Free flow of processes
  • Better understanding of end-to-end processes
  • Increased adaptability to change in the business environment
  • Better able to exceed the demands of your customers