Is cold calling employers to find a potential work opportunity old fashioned and not worth doing? By Matthew Coppola

The short answer is no.

Many jobs are still not advertised online or in the paper.

Some jobs are filled internally by employees within a company being the first to know about a job opening within their department or another department in the company.

Some employers and hiring managers may be interested in hiring someone, but for several reasons, they may decide not to advertise. Their preference may be to head-hunt/search for potential candidates that match with the skills and experience they are specifically after, rather than advertise and have people applying who may not be suitable.

Picking up the phone and calling a prospective employer to briefly introduce yourself to find out if your skills and experience would be of benefit to their company and of course if there is a potential job availability, can be a great way to get your foot in the door and tap in to the hidden job market.

Client Centric Executive Employment Solutions is an Australian based business that assists with CV/Resume writing, addressing key selection criteria and covering letters to help you with give your best foot forward to an employer. Please feel free to visit their website:

Published by Matthew Coppola - Career Coach, Employment Specialist and Professional CV Writer

Holding a graduate degree in Commerce, majoring in Economics at Curtin University, as well as a post graduate certificate in Career Education and Development at RMIT University, Matthew brings with him many years of experience working in the fields of business development, marketing, soft-skills training and employment services industry. He has gained significant exposure in working with employers in sourcing staff as well as assisting jobseekers in promoting and marketing themselves to employers and securing sustainable employment outcomes. He is currently working in Disability Employment Services where he assists clients with mental health disabilities in finding and keeping satisfying and gainful employment and helping them overcome and work around barriers to employment. He has helped many job seekers secure employment by training and coaching them in the art of being interviewed and giving the interviewer a positive and lasting impression. He knows how to sell and market a job seeker to an employer and he imparts this knowledge to his clients in helping them sell and market themselves in an interview. Matthew regularly writes new articles on a variety of employment related topics and posts these to his personal website blog

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